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I’m Caleb, a multidisciplinary graphic designer with a passion for art direction with eight years of experience across agency, corporate, and freelance settings. I believe that successful graphic design lives at the intersection between art and communication and aim for that point in my process.

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Caleb Peters

Quiet Givers

2020

IDENTITY & WEB

Quiet Givers is a charity organization located in Boone, NC that supports citizens in Watauga, Ashe, and Avery Counties via anonymous donations to anonymous causes. As they explain it, “When you give anonymously it allows you to give without distorting the motive, which is truly powerful. Giving is a beautiful thing when it is truly about serving the person in need and not about trying to earn favor with people watching.”

Logo and brand guide constructed. Logo utilizes a mark that feels delicate, tactile, and warm. Vibrant blues and greens contrast with the mark’s warmth, but are evocative of the region’s beautiful, natural views. The logotype, written in Effra, communicates approachability and does so without compromising readability and cleanliness.

Front end of website designed, passed to a backend developer to add relevant functionality, and then returned to me for layout, styling, and polish.