Caldwell County Democratic Party

At CCDP, I was responsible for development of branding materials and ensuring proper use of them in addition to building a larger, more memorable media presence through bold graphics and branded print publications.

CCDP was in dire need of a refreshed brand as they pushed into the realm of social media. One of my first projects during my time there was to reboot their existing brand and create something still recongizeable—related and visually similar—as CCDP, which was rather well known in the community despite the political climate in that area. I refreshed their logo and provided them with some simple, easy-to-follow brand guidelines (colors, exclusion areas, etc.). I was also charged with providing them some templates and one-off graphics for use on social media.